SMO and SMM are those two terms which are often used interchangeably by people but their meanings are completely different.
Social Media Optimization or SMO focuses on optimizing the website to improve visibility and user experience.
Each and every change made ON THE WEBSITE comes
under SMO
Easy navigation to avoid confusion among visitors and choosing a theme that makes the site less congested are examples of SMO.
After that, when you share the same to top social media networks including Facebook and Instagram, the reach drastically increases.
Also, when a user finds it easy to explore your website and gain new ideas and information, he will share the same with his friends without you compelling him to do so.
Social Media Marketing or SMM is not the same as SMO but the next step to it. Yes, after optimizing the website, the next step is to promote it on social media.
Both of them plays a huge role in reaching out to your target audience
The experts at Digital Sprangle can help you tackle this area since, without proper social media marketing of an optimized website, you can reach NOWHERE in the long run.
The specialists in our team give emphasis to all important areas and improve your reach to a great extent. Contact us today to know more.